Destination Nuclear Launches New Campaign to Attract Early Career Starters and Mid-Career Switchers to the Nuclear Sector

Destination Nuclear, a cross-sector programme committed to
growing the UK’s nuclear workforce and meeting the increasing demand for
jobs, is launching a new campaign on October 7th.


The campaign aims to attract a diverse range of individuals, including early
careers and mid-career switchers, into the exciting and rewarding sector of
nuclear. With a goal of filling 40,000 nuclear jobs by 2030, Destination
Nuclear has already made significant strides in connecting people with
fulfilling careers in nuclear. Since its launch, the programme has seen
impressive results, with over 7,000 jobs advertised and a growing number of
individuals joining the sector.


Destination Nuclear brings together partners from across the civil nuclear
and defence sectors, working collaboratively to showcase the diverse and
exciting opportunities available. The programme’s success is driven by its
ability to highlight the positive impact that a career in nuclear can have on
individuals and society as a whole.

The new campaign will feature a variety of elements, including:

  • Out of home media in key locations across the UK, such as London tube stations
  • Radio advertisements on popular stations like Heart and Capital
  • Social media, including the newly launched TikTok channel campaigns targeting early careers and mid-career switchers
  • An updated Destination Nuclear website with comprehensive information about the sector and career opportunities

Destination Nuclear encourages individuals from all backgrounds to explore
the diverse range of roles available within the nuclear sector. With a focus on
skills development and career progression, the sector offers a rewarding and
fulfilling path for those seeking to make a positive impact through their work.

Link: For more information about Destination Nuclear and the new campaign,
please visit our website at www.destinationnuclear.com.

About Destination Nuclear: Destination Nuclear is a cross-sector
programme dedicated to growing the UK’s nuclear workforce and meeting
the increasing demand for jobs. By bringing together partners from across
the civil nuclear and defence sectors, Destination Nuclear aims to attract a
diverse range of talent and create a sustainable pipeline of workers for the
future.

Quote: “We’re thrilled to launch this new campaign to inspire the next wave
of our workforce. With nuclear undergoing a period of significant growth,
now is the perfect time to join a sector that offers exciting career
opportunities and the chance to make a real difference. Whether you’re just
starting out or looking for a career change, Destination Nuclear can help you
find your place in the nuclear sector.”

Lynne Matthews, Programme Lead,
Destination Nuclear